New Look, New Logo, New Website


November 25, 2014 – Over the past twenty-five years, North Olympic Land Trust has grown, thanks to a dedicated core of passionate individuals that built a professionally-staffed organization with many successes to its credit, a healthy endowment and a long-standing and committed volunteer and supporter base. In light of this growth, the Land Trust recently completed a comprehensive strategic planning process to set the course of its activities for the next several years.

In 2010, the Land Trust merged with Friends of the Fields, another regional organization whose mission was to preserve farmlands. They have moved forward together with a refined mission expressed in the new tag line “Farms, Fish & Forests.”

The Land Trust asked Laurel Black Design to create a new logo to serve as the basis for the Land Trust’s visual rebranding. The new logo will be applied to materials used in communicating the activities and value of the Land Trust to a wider audience, particularly through a new website.  Laurel Black Design recently learned that the Land Trust’s new logo was selected as a winner in the 2014 American Graphic Design Awards competition, one of only 1,200 selected from a field of over 8,000 entries.

“After a number of years using a wonderful logo created by local designer Kelsey Redlin, we felt it was time to update our visual identity to match our enhanced mission of supporting community conservation of our local farms, fish and forests,” said Land Trust Executive Director Tom Sanford. “Working with Laurel Black Design has been a great experience and fits with our goal to support local businesses. We are very pleased with the results.”  

North Olympic Land Trust is dedicated to the conservation of open spaces, local food, local resources, healthy watersheds and recreational opportunities. Our mission is to conserve lands that sustain the ecological and economic vitality of the communities of Clallam County. As the only local private organization with this mission, it will use its new branding as part  of an ongoing effort to provide opportunities to individuals and groups to invest in conserving the environmental and cultural values that support all life on the Olympic Peninsula.